About Milou Milou is a Swiss Lifestyle Brand with over three decades of rich legacy in dressing up children. Our clothing is crafted in top notch Swiss Quality and Care, ensuring style and comfort at all times. Our commitment extends beyond fashion, we are dedicated to making conscious choices, carefully considering our social and environmental impact.

Born in beautiful Switzerland, in 1987, Milou brings with it more than 3 decades of rich experience in dressing up children. In India, Milou is represented by Wellknit Fashion Retail Pvt. Ltd, Tirupur - our Master Franchisee for the country. Wellknit Industries are pioneers in manufacturing and exporting garments to many popular European brands. Milou India brings with it the beauty and quality of Swiss while adapting beautifully to the Indian conditions and style, blending together the best of both worlds.

Our world is deeply rooted in the Swiss ethos, and everything we do is done with utmost care and safety consideration. Driven by strong values and decisions based on profound knowledge and experience, we have a holistic and an uncompromised approach towards manufacturing. We are committed to the well-being of our little wearers, the satisfaction of parents, ethical treatment of our makers, and to create a positive impact on the environment.

Our products are made using only 100% cotton. The finest, high-quality, natural and durable materials are chosen to withstand wear and tear and to provide exceptional comfort for little ones. We lab test all our products to meet the International Color Fastness Standards.

We are Underlinen, a brand that is obsessed with comfortable fashion for all — irrespective of age, taste & budget. Currently our repertoire of luxury brands include FCUK, French Connection, Puma, Milou and with many more in the pipeline. Our collection features the highest quality innerwear, thermal wear, loungewear and casuals, Kids wear, curated carefully from the best international brands.

At Underlinen, we believe in comfort for all. Whether you’re Smart and Suave, Rebellious, Sporty, romantic — we have something for everyone. Irrespective of your taste and budget, we believe everyone deserves luxury & comfort.

We want to build a down-to-earth and pluralistic community, where we understand the tastes & preferences of each and every customer. With our eagle-eyed curation, you can be sure that the products you’re purchasing will be of the highest quality and sourced from the best apparel brands in the industry.